SMS/Email Marketing

The Best SMS & Email Marketing Strategy

Integrate your CRM with your messaging platform. Make sure you use purchase history, demographics and any other data you have to ensure you get the right message to the right people. As most of your customers have smartphones now you can also track which mobile campaigns are getting clicks and engagement, to help you continuously improve over time.

Messages can be triggered by any action (or inaction) by the customer, from not coming to visit your ecommerce shop to buying a particular product. These triggered messages are also great ways to ask for feedback from your customers. If they make a 5th visit this month, you can present them with a survey to learn more about your VIPs.

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